The Need: Building a Seamless SMB Wi-Fi Experience
Optimum, a part of Altice USA, needed to deliver a high-value, plug-and-play Wi-Fi solution to its large base of small and medium-sized businesses (SMBs). Each location required secure private Wi-Fi for employees, from coffee shops and medical offices to car dealerships, plus a branded guest portal. On top of that, Optimum wanted to introduce a marketing component so SMB owners could capture customer analytics and run promotions—without burdening local staff with complex technical tasks.
To achieve this, Optimum teamed up with reseller’s hosting and managed services—and, behind the scenes, leveraged WiBUZ’s API-first wibipOS platform as the digital “engine.” This solution is integrated directly with Optimum’s internal provisioning system (AMDOCS), ensuring each new customer site is automatically configured, fully branded, and ready to go when an Optimum technician leaves the premises.
The Challenges
- Minimal On-Site Setup: SMB owners do not have IT staff to handle Wi-Fi complexities. Optimum needed a hands-off approach for local managers, requiring only straightforward tasks for technicians.
- Brand & Marketing Portal: Each business wanted a unique splash page and data collection features—especially for guest Wi-Fi sessions.
- Automated Provisioning: With over 350,000 small businesses in Altice’s coverage, manually configuring SSIDs and captive portals for each client was impossible to scale. A fully automated workflow was mandatory.
- Actionable Insights: SMBs often lack advanced marketing tools. Optimum saw an opportunity to offer targeted campaigns and demographic analytics through the Wi-Fi portal.
The WiBUZ-Enabled Reseller/ Optimum Solution
- Single Pane of Glass & API-First Core
- The wibipOS platform integrates with AMDOCS provisioning so that each new site triggers an automated config push: SSIDs, captive portal templates, subscriber-level VLANs, bandwidth policies, and more.
- The reseller hosts the physical NOC and infrastructure, providing Tier 2 support. Optimum’s Tier 1 staff use a single portal to see all SMB networks, usage analytics, and device health.
- Live SDK Team & Dynamic Roadmap
- WiBUZ’s embedded engineers (the “Live SDK” team) collaborate with the reseller to quickly add new features or fix issues that pop up in the field.
- Because wibipOS is modular, Optimum can request new marketing tools, additional SSIDs, or advanced security filters and deploy them to thousands of locations without rewriting everything from scratch.
- Automated On-Site Turn-up
- An Optimum technician arrives with up to three access points, a switch, and the “virtualized managed edge” device.
- As soon as they power it on, wibipOS automatically downloads and applies the correct configuration. Within minutes, the location broadcasts the correct SSIDs, and a welcome email and a marketing-ready portal are sent to the SMB admin.
- Built-In Marketing Engine
- Pro Wi-Fi (Optimum’s brand name) allows SMBs to:
- Create custom login screens, upload logos, and choose color schemes.
- Capture visitors’ demographics, contact details, and session data for future campaigns.
- Manage private and guest networks with separate usage and security policies.
- This robust marketing feature set is powered by wibipOS in the background, which provides easily accessible dashboards, analytics, and surveys.
Pro Wi-Fi: The Marketing Engine in Action
- Intuitive Guest Portal: SMB owners select templates, upload logos, and tweak the color theme—no coding required.
- Smart Marketing Dashboard: A clean UI displays real-time session counts, visitor demographics, and usage trends.
- Guest Capture & Surveys: Visitors log in with a personalized splash page and may answer short surveys, which feed contact information and analytics into an SMB’s marketing database.
- Secure Private Wi-Fi: Employees connect to a separate, password-protected SSID with advanced isolation and optional URL filtering for compliance and peace of mind.
- 24/7/365 Remote Management: Reseller’s NOC monitors networks, while any deeper or new feature requests are funneled back to WiBUZ via the Live SDK for quick resolution.
Transforming SMB Connectivity into a Growth Tool
- Frictionless Installation & Config
- Time-to-live is nearly zero: as soon as the equipment is online, the wibipOS platform retrieves location-specific configs from AMDOCS, so SSIDs and captive portals launch instantly.
- SMB owners avoid technical headaches, focusing instead on serving customers and analyzing newly available visitor data.
- Flexible Brand & Monetization
- Optimum keeps its brand consistent across all SMB deployments—Pro Wi-Fi is recognized for reliability and ease.
- SMB owners get marketing insights once available only to large enterprises—helping them run targeted promotions, gather leads, and measure foot traffic patterns.
- Scalability for Thousands of Sites
- With 50 to 100 new SMB installs each month, the automated approach ensures minimal overhead for Optimum’s ops team.
- The same wibipOS architecture can easily integrate new features or third-party partners, adopting a “Bring Your Own Tech Stack” mindset for future expansions.
- High Customer Satisfaction
- SMB end-users praise the reliability and quality of the Wi-Fi experience.
- For Optimum, the advanced marketing portal sets them apart from basic ISP-managed Wi-Fi offerings, deepening customer loyalty and opening upsell opportunities.
Key Takeaways
- Unified, Automated Provisioning: wibipOS hooks seamlessly into AMDOCS, removing manual steps and ensuring each business site is configured correctly.
- API-Driven & Modular: The platform can easily adopt new features or build custom enhancements to meet Optimum’s evolving business demands.
- Marketing Differentiator: With interactive portals, demographic analytics, and CRM integration, Wi-Fi becomes more than just connectivity—it’s a business enabler.
- Live SDK Team: Rapid time-to-market for new requests, strategic advantage for The reseller & Optimum.
By implementing WiBUZ’s wibipOS through reseller’s managed services, Optimum successfully delivered Pro Wi-Fi, a cutting-edge SMB solution that merges robust, enterprise-grade connectivity with user-friendly marketing tools and a hands-off, fully orchestrated installation workflow.
Ready to learn more?
- Visit WiBUZ for details on how an API-first, multi-tenant architecture can transform your managed Wi-Fi offerings.
- For direct inquiries, contact us: marketing@wibip.com
